The 1998 song “Believe” by Cher gets the credit for showcasing the “0 retune speed” robotic effect. For beginning users, we’ll take a look at some popular options for a free autotune plugin.įrom its very introduction, engineers and producers started experimenting with the technology. Autotune is a colloquial term now, frequently understood by artists as a catch-all for heavily processed modern vocals. The purpose was to correct off-key pitches in real-time for perfectly tuned vocals or instruments. Antares Audio Technologies introduced their proprietary Auto-Tune software in 1997.